When it comes to search engine optimization, the fact that change is the most constant thing in the world becomes more valuable. Ever changing Google and its always shifting algorithms have recently been a reason of gigantic uncertainty and worries for global businesses. Though, a big number of digital marketers, entrepreneurs and business are still trying to drill the updated digital ocean with their same olden tools. We have tried to explore new set of fundamentals for this changed SEO era, check them mentioned below.
Give Up Unlawful Methods:
If you keep an eye on SEO and its amazing happenings, you might observe that this gentlemen high-tech approach in the recent days has become more like a cat-mouse race for businesses, the race to reach ahead of each other over Google searches through inappropriate link building, wrongful spamming and several other contraband black-hat tactics. The time has changed now; Google has become smarter, so why you need to change that outdated unlawful approach.
Despite of leveraging genuine practices, depending on links and other unlawful methods will not lonely lead your business out of the league, may also put your existence in doubts (you may better aware from the results of panda, penguin, and now Hummingbird). So, just to turn drive traffic to your website, don’t just do anything.
Become a Part of Social Media:
Broad social media will surely continue to emerge for longer and longer time, and we all know that. Therein, instead of focusing exclusively on generating more and more indiscriminate back-links, choose social media as yours first and foremost ground of interest. Social media can be a host of splendid opportunities, and entrepreneurs may receive bigger chance to developer their brand image, strengthen their relationship with their consumer community, and to find a driving seat ahead of its competitors.
Improve Your Know-How:
After Google’s recent algorithm change, Hummingbird, social will in fact gain much more weight. Hummingbird is inserted to make search a more semantic and less keyword oriented experience for searchers; and customers’ reviews will play a vital role from here. In view of this, social media can a gigantic advantage for you as it gives you an ideal platform to you to get ultimate testimonials and reviews. If you are functioning in a B2B version of business, encourage your clients to get inked to you over social media. Suggest your customers to share their authentic testimonials here. If you do so, it will unquestionably bring a noticeable difference in your popularity.
Sum-up Google Plus:
Exclusion of Google+ from your SEO strategy can make you miss a lot, today. As this comparatively newer social site is now helping the search giant to demonstrate the reliability of links, don’t just take it as an ordinary social platform. Develop a lively and attractive profile over Google+, link it right to your website; and you will witness a significant rise in your traffic and authenticity. But don’t forget to make regular updates to the profile. In addition to direct traffic, it will also give you an added advantage of emerging in the Google+ box that now appears in a number of web searches, providing you even much wider spectrum of visibility.
Enhance Your Appearance:
Visitors want to buy from a website that looks cool and catchy to them. The industry has seen how small websites with a stylish look found added attention of customers. The fact is pretty simple, unattractive websites don’t seem a trustworthy option to consumers. Studies show visitors generally make a judgment within the first three seconds of visiting a site, so businesses need to treat their website like their shop windows and ensure they are appealing for visitors. So, if you are looking to better your online appearance, don’t delay anymore.
Be Dedicated and Have Patience:
Dedication and patience are surely the only ways to SEO, at least in today’s challenging time period. Put your best efforts over social media, invest your long hours learning about new SEO tactics, improve your network, and make sure you are dedicated in your actions.